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How is Starbucks showing commitment to the consumer?
Another way Starbucks has shown commitment to the consumers is by cutting costs and retaining loyal customers. For frequent, loyal customers, Starbucks decided to provide a loyalty card. Once a customer has obtained this card, they are given incentives and promotions for continuing to frequent their stores.
Who is the CEO of the Starbucks Corporation?
After doing the necessary research, it is obvious that Starbucks and their CEO Howard Shultz are aware of the importance of corporate social responsibility. Every company has problems they can work on and improve in and so does Starbucks. As of recent, Starbucks has done a great job showing their employees how important they are to the company.
What are some examples of corporate social responsibility?
Such methods can consist of knowingly buying products that are the result of sweatshops, child labor, or business practices that abuse farmers. In the case of Starbucks they set a goal where by 2015 100 percent of the coffee they purchase is to be from ethically traded coffee.
What should you know about Starbucks corporate social responsibility?
It must be noted though that such actions are usually accompanied by a large amount of product placement activities which drives up consumer demand for the product due to brand name visibility. We will write a custom Report on Corporate Social Responsibility: Starbucks specifically for you!
Last Update: Oct 2021
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