Honda motorcycles essay

Now, Honda motorcycles are popular for their dynamic performance, ease of riding, and environmental performance, earning the top market share in many European countries. In fact, Honda earned top sales in eight of ten Western European countries in 2008.

Honda is multinational company. It integrates itself into many part of the World in many different forms of management to adapt to the real environment. This flexible management style allows Honda to gain great benefits from their investment. Moreover, through this system of glocalization, Honda is still a strong company among its competitors.

Even though stepping into Automobile industry rather late at 1963, Honda quickly leads the industry with characteristics like superior fuel economy, optimum safety, and driving pleasure. Honda’s sales and production in this industry prove successful steadily not just in U.S. but also in many regions worldwide.

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