Education marketing essay

Being a student of a business course or economy department, you probably know a lot of strategies and business models, and you have developed your attitude to some of them by now. Thus, to pick a great topic for your essay, focus on the sphere that you find curious or fascinating.

Imagine you are the head of global marketing in a company that produces refrigerator equipment. Chose both a European country and a Latin American country and draft the screening standards or criteria you would use to evaluate marketing opportunities in both countries.

For instance, composing numerous marketing essays is always challenging for students, as they always require analyzing tons of information and arranging accurate data. For someone with poor analytical skills, this is a torture, especially when a student lacks experience in this academic field.

This is the only way to attract customers and hold them in a long-run. Marketing strategy includes all activities aimed at the increase in sales and a sustainable competitive advantage based on the selected marketing mix that consists of 4 Ps or product, price, place, and promotion (McCarthy).