As part of a mock two-week design sprint on the ux immersive course at general assembly, i was tasked with creating a responsive, mobile-first website for citizenm that would allow travellers to plan and book 'local.
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For nearly a decade now, citizenm has been altering perceptions of what a hotel can and should be - with its 'living room' concept and modern take on what travellers need from a hotel.
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The mobile citizens citizenm focuses on ar the hotel industries non-customers: customers World Health Organization are frustrated with the exiting offerings by traditional hotels which compete connected the same dictated of attributes and people who would choose alternative for hotels.
What makes CitizenM different from other hotel chains?
For example, the customers of neither five-star nor three-star hotels saw the front desk, concierge service, bellhops, or doormen as bringing them much-added value. CitizenM saw these as factors they could eliminate.
What kind of rating does CitizenM hotel have?
Today, CitizenM hotels earn the highest guest rankings in the hospitality industry, placing them in the “fabulous” and “superb” categories, alongside five-star hotels. Yet, their rooms are affordable to three-star customers.
Who are the founders of CitizenM hotel chain?
Against this backdrop, Rattan Chadha and Michael Levie, co-founders of CitizenM – both new entrants to the hotel industry – wanted to create a blue ocean with a new kind of hotel chain. One that would capture the growing mass of frequent travelers – what they call “mobile citizens” – whether traveling for business or for pleasure.
Last Update: Oct 2021
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