Apple 2010 essay

Apple came into existence as the joint effort of Steve Jobs and Steve Wozniak. Wozniak was the mind behind the technology while Jobs was mind behind the marketing strategies Apple Inc. case study tells the history of the company, where and who had control in decision making to make the company increase in revenue.

Apple Inc. did not intend to cater a small target audience but aimed at a larger population with target audience in multiple segments. In this regard, Apple targeted vast group of consumers incorporating home users, small and medium sized business users, education sector and young generation population. Apple… McDonald, M., & Keegan, W.J. (2002).

Apple Inc. that was previously known as Apple Computer, Inc. is an American multi-national corporation that deals in consumer electronics, personal computers and computer software and was founded in 1976. Steve Jobs was the co-founder of Apple. During his stay as CEO, company launched series of revolutionary technologies.

Apple Inc. case study tells the history of the company, where and who had control in decision making to make the company increase in revenue. From the cofounders, Steve Jobs and Steven Wozniak all the way to replacement CEOs that the board members would appoint if predict profits were not where they expected.